About
Highly analytical and results-driven Digital Project Manager with a proven track record in leading large-scale digital transformations, optimizing e-commerce strategies, and driving significant business growth for global brands like L'Oreal. Currently pursuing a Master of Science in Global Business & Society (STEM) at Yale, combining expertise in data analysis, strategic innovation, and global operations to deliver impactful, data-driven solutions and enhance operational efficiency.
Work
Hong Kong, Hong Kong, Hong Kong
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Summary
Conducted market research and developed strategic communication networks to enhance client influence and optimize PR campaigns for cryptocurrency and credit rating clients.
Highlights
Collaborated with the media team to provide bi-weekly reports on regulatory shifts, price trends, and innovations for cryptocurrency and credit rating clients, calibrating media strategies to amplify clients' influence and visibility.
Developed and expanded a database of 300+ crypto KOLs and journalists, leveraging sentiment analysis and engagement metrics to optimize client outreach and strengthen PR campaigns.
Hong Kong, Hong Kong, Hong Kong
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Summary
Led a 5-person team to analyze digital channel performance and competitor strategies, identifying high-potential segments to boost user retention and conversion rates.
Highlights
Drove a team of 5 to analyze Schneider Electric USA's 4 digital channels' performance and conducted comprehensive competitor research.
Identified high-potential segments and suggested strategic actions to boost user retention and deal conversion rates, enhancing digital marketing effectiveness.
Shanghai, Shanghai, China
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Summary
Led digital transformation initiatives and e-commerce strategy for L'Oreal, driving significant performance improvements and market growth across multiple brands and regions.
Highlights
Initiated a Generative AI translation pilot, optimizing e-commerce workflows, cutting localization costs by 40%, and enhancing data-driven operational efficiency.
Led B2C E-commerce digital solution deployment for 3 brands across 5 markets, achieving a 20% average performance improvement and 15% boost in sales conversion through customer-focused feature optimization and SEO/UX enhancements.
Designed a 30-page omnichannel marketing strategy for L'Oreal Men Expert, contributing to 15% category growth by conducting comprehensive market analysis and identifying key growth drivers.
Developed an APAC-wide intranet to streamline workflows and operations, co-organizing the annual ZONE IT Summit, which achieved record attendance of 200+ by leveraging Metaverse and gamification.
Shanghai, Shanghai, China
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Summary
Spearheaded cloud migration and developed data visualization tools to enhance financial operational efficiency and support strategic decision-making.
Highlights
Spearheaded a cloud migration for finance workflows and designed a real-time monitoring and progress visualization dashboard using PowerBI.
Developed 5 bi-weekly interactive performance reports, enabling C-suite strategic decision-making through enhanced data insights and operational transparency.
Beijing, Beijing, China
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Summary
Managed social media strategy and content creation for a 500k follower podcast, driving engagement and securing strategic partnerships.
Highlights
Managed social media strategy for a 500k followers podcast, leveraging episode performance analytics to shape high-impact content and improve engagement.
Contributed to a partnership with Nestle China, yielding over 4 million plays, significantly expanding content reach and brand visibility.
Education
Publications
Languages
Mandarin
English
French
Skills
Technical Skills
Jira, SQL, Python, NumPy, Pandas, Scikit-learn, Excel, PowerBI, Financial Modeling, Sitecore, Salesforce.